Business Planning

Phase I (We Begin With The Plan, Market Analysis, and Feasibility Study)

• Site assessment and evaluation.
• Establish demographic profile of the market and potential opportunities.
• Develop competitive analysis with a competitive advantage.
• SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)
• Financial projections with complete revenue and expense assumptions.
• Market Analysis (Industry Description & Future Outlook / Market Niche & Targeted Market.)
• Marketing Plan
• Operations assumptions developed.
• Capital estimates completed.
• Final Recommendations.

Phase II (Design)

• Advisement on the selection of equipment, programs, and Software Management Systems.
• Analysis Traffic flows and projected utilization levels.
• Assist in all aspects of design in order to plan your facility.  This includes but is not limited to: layout, offices, locker rooms, pools, tennis, child care, reception area, wall and floor coverings, signage, parking issues, etc.

Phase III (Pre Opening Sales & Services)

• Develop efficient timelines through the date of opening.
• Finalize the operating budget.
• Hire and train personnel.
• Finalize the Promotions, Marketing, and Sales plan.
• Set the Pre-opening sales budget and goals.
• Begin Pre-Sales.
• Track and manage sales.
• Track and manage all advertisement campaigns.
• Implement internal and external promotions and events.
• Develop programs.
• Develop Standard Operating Procedures, regulations, and forms.
• Provide employee and operations manuals.

Phase IV (The Grand Opening “Everyone and everything is in place.”)

• This is your time to relax, have fun, and get to know your new family members and have your members and clients get to know you. We take care of the set up, promotions, events, marketing, advertisements, and oversee the sales. In addition, we will be tracking the entire event.